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Sessions

Serena Ehrlich

Director, Social and Evolving Media
Business Wire

Biography

With 14+ years in the newswire and publishing industry, Serena has been fortunate enough to work with some of the best companies in Boston, Dallas/Fort Worth and Los Angeles.

Currently, Serena designs and implements social media strategies created to meet a wide range of business goals from visibility and engagement to increasing sales and decreasing company costs. Her approach utilizes a blend of new and traditional marketing, public relations, investor relations and street marketing techniques to ensure sustainable results.

Her clients include travel and hospitality, lifestyle, consumer, digital platforms and online video productions and producers.

Serena participates in several groups and boards including: NIRI (National Investor Relations Institute) serving on the LA chapter board of directors, which has proven to be very interesting as the SEC continues their crackdown on RegFD, SOX, stock options and web-based disclosure.

Serena also is the corporate secretary for the international Social Media Club, an emerging organization dedicated to the best practices in social media. She recently joined UCLA Extension Advertising and Marketing Department's advisory board.

Serena loves providing PR, marketing, social media and interviewing/hiring advice to PR pros around the globe via YoungPRPRos. She can be found on several social network platforms as Twitter, LinkedIn, Facebook, Myspace, Asmallworld.net and more.

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